Will McEwen, Market Development Lead
Phone: 804.466.0514
Email: wmcewen@theorioncompanies.us
Team
With more than 33 years of proven sales leadership, Michael brings deep expertise across multiple segments, including lawn care, landscape, golf, industrial vegetation management, aquatic weed control, railroads, and forestry. Most recently, he served as Industrial Turf and Ornamental Commercial Lead for Bayer CropScience, where he successfully managed more than $100 million in branded product sales.
“Michael’s extensive industry experience and proven ability to build solutions-based partnerships will be invaluable as we continue expanding our commercial operations,” said Matt Nespeca, Chief Growth Officer, The Orion Companies. “His leadership will further position Orion Professional Turf Products as the industry innovator and trusted partner.”
A graduate of the University of Georgia with a bachelor’s degree in Agricultural Economics, Michael has built his career with some of the industry’s most respected companies including Bayer, Syngenta, and DuPont. Michael’s passion for delivering customer-focused solutions aligns with Orion’s mission to provide best-in-class products and services to partners nationwide. Michael resides in Wake Forest, North Carolina with his wife Lauri.
Phone: 336-944-2234
Email: mowen@theorioncompanies.us
Will began his career at a local municipal golf course, where he developed a deep passion for turf management. After several years at the course, Will made a bold move into the residential lawn care market as an applicator. This hands
on experience provided him with a thorough understanding of the industry and allowed him to quickly rise through the management ranks. Will went on to manage a region serving over 8,000 customers, playing a key role as an agronomic problem solver and ensuring customer satisfaction. His expertise in turf care led to a promotion into a corporate T&O role, where he was responsible for pesticide logistics and regulatory compliance across 13 locations, serving over 80,000 customers in three states.
Throughout his career, Will’s high energy and positive attitude have helped him remain dedicated to delivering the highest quality results and finding solutions that meet both economic and agronomic needs. Will stated, “Custom blending for lawn care is crucial because it offers tailored solutions that meet the unique needs of each lawn. By considering factors like climate and grass variety, custom blends deliver the precise ingredients required for a cleaner, more uniform turf. This approach improves efficiency, reduces environmental impact, and ensures long-lasting results with fewer applications. Ultimately, custom blending provides a more personalized, cost-effective, and sustainable way to create a beautiful, thriving lawn, no matter the location or turf type. I am excited to bring these solutions and results to The Orion Companies’ customers.”
Will resides in Manquin, Virginia, with his wife and two dogs. In his free time, he enjoys hunting and fishing, embracing the outdoors.
Phone: 804-466-0514
Email: wmcewen@theorioncompanies.us
Matt Nespeca is the Chief Growth Officer for The Orion Companies and is located in NC. In his role at The Orion Companies, Matt identifies solutions for the market and leads business acquisitions and partnership development to drive the company’s leading industry service, sales, and customer support model Matt is passionate about developing new solutions to address the challenges of customers and facilitating the progression of the industry.
Prior to joining The Orion Companies, Matt spent the last 25 years in several leadership positions in the vegetation management and specialty non-crop spaces. Most recently, Matt spent 12 yeas with Bayer Environmental Science and Envu as a business manager, global marketing manager, sustainability officer and new business model lead. Prior to his time at Bayer, Matt worked in marketing, technical service, project management and sales roles with Nufarm, The Nature Conservancy, BASF, and American Cyanamid.
Matt has a BS in Forest Resource Management from Auburn University and an MS in Forest Biology from Virginia Tech. Matt lives with his wife and family in Raleigh, NC.
Phone: 919-599-6569
Dorie Berry is the Sales & Marketing Activation Manager for The Orion Companies. In her current role, Dorie develops and executes the company’s MarComm strategy, oversees tradeshow and sales activities, handles the development of the company’s brand by creating a consistent identity, and manages TOC and subsidiary company websites and social media engagement. Dorie also supports the national sales team with the execution of solutions for day-to-day challenges and opportunities.
Prior to her current position, Dorie held various positions over 18 years with Bayer CropScience/Envu in various roles in project management, sales and marketing. Dorie has a Bachelor of Science in Business Administration from North Carolina Wesleyan University and an MBA from Meredith College.
Dorie is active in the vegetation management industry having served on the North Carolina Vegetation Management Association Board as the Vice President and President and is currently the board’s Executive Director. Dorie resides in Clayton, NC with her family.
Phone: 919-475-9597
With nearly 30 years of experience in agronomy and the professional green industry, Greg has built a career centered on technical excellence, innovation, and customer success. In his new role, Greg will be providing advanced agronomic expertise, strategic technical support, and science-based solutions for customers throughout the Southeastern United States.
Greg’s expertise spans turfgrass nutrition, soil science, plant health, weed management, biological technologies, and advanced fertility programs. Greg is recognized for translating complex agronomic principles into practical, results-driven solutions that improve performance, increase efficiency, and deliver measurable value for customers. Licensed by the Georgia Department of Agriculture, Greg holds a Commercial Pesticide Applicator License in Category 24 (Ornamental and Turf Pest Control) and Category 41 (Mosquito Control). Greg is a dedicated educator, developing and presenting CEU programs that help licensed pesticide applicators maintain their certifications while staying current with emerging technologies, regulatory updates, and best management practices. Greg’s passion for teaching has made him a trusted technical resource throughout the industry.
Greg attended the University of Georgia, Northern Virginia Community College, and Auburn University, where he expanded his education in agronomy, horticulture, and plant sciences.
Phone: 678-230-0228
Jay joins the team with over four decades of experience in the turf and ornamental industry, building a career centered on agronomy, operations, and people development. Jay was a key member of the varsity golf team at UNC Wilmington which became the foundation that led him into golf course management. Jay also owned and operated a lawn care business for over 20 years. Most recently, Jay worked as an agronomist and operations leader – developing turf and ornamental programs, training teams, and building systems that drive consistency, performance and a better customer experience.
Phone: 704-201-4823
Email: jwyrick@theorioncompanies.us
,
Originally from Weatherford, OK, Brad grew up farming livestock and grain and raised animals and crops side by side with his family. Throughout his career Brad has been a general laborer at a local garden center, nursery manager, crew leader, PHC senior service specialist, and inventory manager across landscape management, design and construction, plant healthcare services, nursery and holdings, property management, and arborist services. An expert in every trial a plant encounters – propagation, above-ground storage and inventory, transport and logistics, design and install, maintenance, and climatic stress, Brad knows what decides whether a plant lives or dies and has developed a specialized ability to understand why a plant or turfgrass is underperforming.
In his sales roles, Brad has built sound relationships and established a reputation as a self-taught, industry service provider. Brad’s proven skills analyzing weaknesses, failures, and inefficiencies allow him to formulate programs and solutions that alleviate pressures that many in the green industry face today. Brad and his wife Sarah reside in Nashville, TN and in their personal time enjoy visiting museums and nature parks and working on their landscape and nursey.
Phone: 615-305-5100
Email: braby@theorioncompanies.us
,
Contact Us
© 2026. Website design by V3MG.